Sport celebrity

Other than those red people or singer, there is sport celebrity too. One of the most famous male sport celebrity in Malaysia is Dato Lee Chong Wei, and famous female sport celebrity is Nicole David. Both of them considered world No. 1 in both their sport field. Dato Lee Chong Wei good in badminton while Nicole David good in squash and both are from Penang. Dato Lee Chong Wei started to train in the age of 11 where most of the kids were still playing around with friends, while Nicole David started to train in the age of 8. Both of them have win many titles for Malaysia and they're the idols for most of Malaysian. After they became famous, they started to endorse or became ambassador for some brand, especially sport brand. Lee chong wei is an ambassador of 100 plus and Yonex. The reason why those sponser looking for him is because of his results, it can motivate and make youngster to follow his step. For Nicole David wise, she is an ambassador for Prince sport and Revive Isotonic. From this, we can see that most of Malaysia celebrity always only get to endorse those sport brand rather than other fashion or facial brand compared with other countries. Most of their advertisement or ambassador photos are just normal, for example, standing there and taking those products, not so creative as other country.

http://i.ytimg.com/vi/7kgvisXhdkg/0.jpg

http://www.princesquash.com/media/1102/nicol_banner-2a.jpg

References:
Surfindia.com (2014) Lee Chong Wei [Online] Available at:  http://www.surfindia.com/celebrities/sport-stars/lee-chong-wei.html [Accessed on 5th July 2014].

Badminton Association of Malaysia (2014) Chong Wei lands lucrative deal to be 100Plus brand ambassador. [Online] Available at: http://www.bam.org.my/index.php?option=com_content&task=view&id=1229 [Accessed on 5th July 2014].

Marketing (2014) Marketing's chosen hereos [Online] Available at: http://www.marketingmagazine.com.my/index.php/categories/breaking-news/9862-marketing-s-chosen-heroes [Accessed on 5th July 2014].