After all, i've decided to choose question no.7 Explore the definition of celebrity in Malaysia and compare with another culture of your choice, choosing relevant examples to illustrate your argument.
According to Oxford dictionary, definition of celebrity is a famous person, especially in entertainment or sport. There is also celebrity chef. Celebrity chef is chef that is famous and always appear on TV to teach people how to cook some delicious food.
Most of the people will think of entertainment celebrity first when the word "celebrity" appear in their mind. But, there are several kind of celebrity, for example, famous movie star, Dato Michelle Yeoh, supermodel, Amber Chia, famous shoemaker, Dato' Jimmy Choo, famous squash player, Nicol David, famous badminton player, Dato' Lee Chong Wei and first Malaysia to go into outer space and first Muslim to observe Ramadhan while in space, Datuk Dr Sheikh Muszaphar Shukor.
All this celebrities are from different industries.
Celebrity endorsement
Celebrity endorsement is most of the branding company will find those celebrity to help them to promote their product or service so that their product can get famous through those celebrity because celebrities have the power to influenced those consumers.
From this, i can say that celebrity is not only the one who famous in some area, but also someone who can get to influence others and the one who everyone wish to be.
1) Oxford Dictionaries (2014) Definition of Celebrity. Oxford University Press. [Online] Available at: http://www.oxforddictionaries.com/definition/english/celebrity [Accessed on: 27th June 2014]
2) Wonderful Malaysia (2014) Top 10 Famous Malaysians. [Online] Available at: http://www.wonderfulmalaysia.com/faq/top-10-famous-malaysians.htm [Accessed on: 27th June 2014]
3) Business Dictionary (2014) Celebrity Endorsement. [Online] Available at: http://www.businessdictionary.com/definition/celebrity-endorsement.html [Accessed on: 27th June 2014]
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