Influence of celebrity

As celebrity not only can be defined as celebrity that is on Tv programme, but also in youtube. There is a quite famous group "red people" in Malaysia, and the company sign up total 20 peoples for their company. The interesting part is the business people decided to pay them according to their number of "likes" on their facebook page. Most of these 20 peoples still not reach 20 years old yet. Their own opinion of why can become "red people" is because keep sharing photos on social media, have interactive with their fb fans, take more interesting life photos. Most of the internet users not so happy when they saw their "You're not red" MV, maybe because most of the user feels that its like saying them that they're not red like them. From this, what i can say that the definition of celebrity have totally changed in this century, in Malaysia. Even peoples who just get many "likes" on their FB page can become celebrity even they are not talented.

                                             You're not red (You Tube, 2014)

I like the point where my friend TzeLi made, she said that Malaysian are more likely to criticize on those social media celebrity but for western country, they wont be as critic as Malaysian. They will make a point but not really like some of the Malaysian keep digging out all those old photos or videos to make comparison with the current photos and videos. 
But, for the youth wise, compare with western country, most of the Malaysian youth in age of 10-12 still not that influenced by celebrity. According to the research, the age that American kids start to get influnced by celebrities is at age 10-11, 13-14 and 16-17. For my own opinion, they will start to indicate their idols fashion or other stuff and the reason why they will start at this age which earlier than Malaysian kids is because most of the kids at western country are more independence and more mature than Malaysian kids, their parents wont stop them to indicate their idols or go for their concert as long as they didnt do anything that will bring harmful to themselve. But Malaysian parents are more protective compared with western country.


Reference:
You Tube (2014) You're not red. Available at:  http://www.youtube.com/watch?v=ORuSpJUA-2s [Accessed 3th July, 2014].
Sin Chew (2014) Red People sign up 20 famous blogger. Available at: http://ent.sinchew.com.my/node/48132 [Accessed 3th July, 2014].
Lilywfu (2013) Celebrity Idolization and their influence in politics. Available at: http://talkingpoliticsjomc.wordpress.com/2013/04/12/celebrity-idolization-and-their-influence-in-politics/ [Accessed 3th July, 2014].