Creativity of sport celebrities advertisement between Malaysia and other country

 

100 Plus Malaysia On the Move (2013)

 

100 Plus Isotonic Drink feat Dato Lee Chong Wei (2012)

 

#Galaxy11: The Beginning (2014)

#Galaxy 11-The Training | Ft. Cristiano Ronaldo | Messi | Rooney | Oscar | Casillas | Gotze | (2014)

From these videos, i can see that different cultures have different mindset about sport celebrities. Malaysia's sport celebrity is always just very common sport celebrity, but for other countries, their sport celebrities can even be like actor or actress those kind of celebrity.  For Malaysia, Dato Lee Chong Wei's 100plus advertisement is more straight forward and not really have any storyline. But in the other hand, Samsung galaxy's advertisement is much more creative and advanced as they have their own storyline and different theme for each video although its all samsung galaxy's advertisement. It makes people wants to watch and can more get attention from audience as they want to know what happen at the next hour, but for Malaysia's 100plus advertisement, its more common and people will just said that its 100plus advertisement by Dato Lee Chong Wei, that's all. In Samsung's advertisement, as you can see, although they are playing the football, but even the football can get attention from audience because that football is a small electronic robot. But for Malaysia's 100 plus advertisement, Dato Lee is playing badminton with those kids, but its just too common that people might will say that, oh, they're playing badminton together, and its doesn't catch much attention from the audience as the Samsung's advertisement. After watched these videos, the thing that comes to my mind is other countries sport celebrity advertisement is much more creative than Malaysia's advertisement. They can even coordinate with the theme of FIFA World cup to do their advertisementcFIFA world cup is at 2014 (once in 4 years),so people will appreciate this chance and use it to make more advantage, this is how they can be much more famous and get attention from people and make people wants to follow their trend.



References:
You Tube (2013) 100 Plus Malaysia On the Move. Available at: http://www.youtube.com/watch?v=7kgvisXhdkg [Accessed 15th July 2014].
You Tube (2012)  100 Plus Isotonic Drink feat Dato Lee Chong Wei. Available at: http://www.youtube.com/watch?v=Jk__y3mqB9Y [Accessed 15th July 2014].
You Tube (2014) #Galaxy11: The Beginning. Available at: http://www.youtube.com/watch?v=EC-zB2aSXXM [Accessed 15th July 2014].
You Tube (2014) #Galaxy 11-The Training | Ft. Cristiano Ronaldo | Messi | Rooney | Oscar | Casillas | Gotze | Available at: http://www.youtube.com/watch?v=Zawn-6uR5Sw [Accessed 15th July 2014].